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Mr. Brent Kilpatrick » Social Media and Analytics

Social Media and Analytics

Course Description 
Social Media Marketing & Analytics is a study of concepts and principles used in social media 
marketing. Students will examine the uses, marketing strategies and data generated by social media 
marketing. Subject matter includes foundational social media knowledge, social media marketing 
strategies, communication, and ethical responsibilities. 
Program of Study Application
This is the third course in the Marketing Management program of study.