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Mr. Brent Kilpatrick » Introduction to Business and Marketing

Introduction to Business and Marketing

Course Syllabus/Description
Introduction to Business and Marketing is an introductory course designed to give students an overview of the Business Management and Administration, Marketing, and Finance career clusters. The course helps Approved April 10, 2015 Page 2 students prepare for the growing complexities of the business world by examining basic principles of business, marketing, and finance in addition to exploring key aspects of leadership, ethical and social responsibilities, and careers. Students’ academic skills in communications, mathematics, and economics are reinforced with activities modeled in the context of business topics. Upon completion of this course, proficient students will be equipped with the foundational skills to succeed in any of the Business, Marketing, or Finance programs of study and will be prepared to make an informed decision regarding which pathways they would like to pursue in high school. Standards in this course are aligned with Tennessee State Standards for English Language Arts & Literacy in Technical Subjects, Tennessee State Standards in Mathematics, and Tennessee Economics standards.* Program of Study Application This is the foundational course for all Business Management & Administration, Marketing, and Finance programs of study. 
   Main Topics
   1. Marketing
    2. Plan Promotion
    3. Economic Decisions and Systems
    4. Business in the Global Economy
    5. Business Organization
    6. Entrepreneurship
    7. Management and Leadership
    8. Human Resources
    9. Career Planning


  1.     I expect each one of you to act responsibly.
  2.     Do not speak when I am speaking.
  3.     Be respectful to your classmates as well as to me.
  4.     You should be prepared to learn each day.


  1.     Everyone should strive to make an A in this class.
  2.     Be on time
  3.     Have Textbook, Pen/Pencil, Writing Paper, Planner every day.




  1.  1. Chapter/Unit Exams
  2.     Daily Work
  3.     Group Projects/Presentations
  4.     Based on a point system
  5.     9-Week Grading Period
Using the internet choose a franchise opportunity to explore and create a short PowerPoint presentation that includes the following:
  1. Franchisor name
  2. History of the franchisor.
  3. Explain the steps in acquiring the franchise.
  4. Why you chose the franchise.